No doubt all of your employees are on social media, sometimes even at work. Social media is an inescapable part of life and business. If you are able to harness this new medium properly you will be able to expand … Continue reading
Do you participate in ‘like exchanges’, purchase fans, followers or +1s, or include incentives for consumers to ‘like’ your business? According to USAToday, a recent FTC workshop identified a new form of ‘deceptive advertising’. Specifically, “Incentives for consumers to “like” … Continue reading
The digital age is bringing new sharing and engagement trends like never before. Social networking sites are seeing a significant increase in the amount of time the growing web user base is spending online. Pinterest, a new image sharing social … Continue reading
Twitter holds tremendous potential for businesses. From brand-building to market research to sales to customer service, you can put the power of Twitter to work for your business in so many ways. Yet, to get the most from your Twitter … Continue reading
YouTube can be a powerful marketing tool, but one of the things that has held back its effectiveness has been lackluster performance measuring tools. YouTube Insights, while it offered some useful data, had several gaping holes. In many cases, users … Continue reading
We’re really just scratching the surface when it comes to the potential of Google+ for businesses. The Google+ network holds much greater potential from a technical perspective than any previous social media platform. Yet, because we’re so early on in … Continue reading
