Voice Search – The future of SEO
In the world of digital marketing, every entrepreneur should appreciate the importance of a strong SEO strategy. Search engines like Google are still the go-to point for online consumers and the vast majority will visit a site that is presented on the first page of results. As such, ranking highly on those platforms is the key to generating traffic to your business.
While the principles remain largely unchanged, the SEO environment is constantly evolving alongside other internet technologies. If you want to stay ahead of the game in the current market, one element stands out from the crowd: voice search.
Voice Search: In A Nutshell
The voice search feature is essentially a tool that allows web users to search for products and services by simply speaking into their device. Alexa and Siri are two great examples.
With a voice search, users can find what they are looking for in an instant, even without necessarily opening up their favorite search engine. In an era where speed is everything, it’s not hard to see the appeal.
Furthermore, voice searches bypass the problems of having to type in search terms in an order that search engines can understand. For businesses and consumers alike, this can transform the online experience.
The Growth Of Voice Searches
It seems crazy to think that mobile optimization wasn’t a requirement at the start of the millennium. Nowadays, though, it’s impossible to find a successful digital marketing campaign that doesn’t focus on this element. Voice searches are the newest feature to enter the field in recent times, and its significance is already growing at a rapid rate.
In 2016, around one in five searches were completed using the voice search feature. By 2020, that is expected to become one in two.
Quick Tips To Help Voice Searches Find Your Business
Revamping your SEO strategy needn’t be as stressful or daunting as you might first fear. In truth, making small adjustments to help those search platforms find your site can make a world of difference. Here are three to get you started.
Google My Business: Completing this listing is particularly vital for local searches. Fill in all contact details along with some extra details to help Google find your business during the voice search processes.
FAQs: Adding an FAQ to your site doesn’t only help people that are already on your site. Quick, conversational answers will often appear when consumer’s complete their voice searches. Think about how people speak, and you won’t go far wrong.
Customer Reviews: Search engines want to provide their users with the best results, which is why they prioritize businesses with good reputations. Stay on top of your reviews and feedback to stand a greater chance of ranking highly.
The Final Word
It may be a couple of years before optimization for voice searches becomes as vital as mobile optimization, but the benefits can already be felt by businesses that make those changes today. Given that this will also provide a head start to stay ahead of the competition for many years to come, ignoring it any longer simply isn’t an option.